Get 'Zappyfied' for ultimate protection
In response to the COVID-19 pandemic and the saturated wet wipes market in 2019, Zappy, a homegrown personal and baby care manufacturer, set out to rebrand itself with the goal of establishing a leadership position in Singapore's "personal hygiene" market.
ROLE
Art Director, Content Strategist & Visual Designer
CLIENT
Zappy
TIMELINE
Oct 2020 - Apr 2021
CHALLENGES
How might we reposition and establish Zappy’s personal and baby care products as the leading hygiene solution in Singapore’s market?
OBJECTIVES
To achieve a key performance indicator (KPI) of 10,000 Instagram followers, by enhancing brand awareness while driving increased acquisition of Zappy products through both online and offline channels.
APPROACH
→ Revamped Identity
The team revitalized Zappy Boy, infusing it with a fresh, vibrant persona that exudes fun, quirkiness, and approachability, reinforcing its identity as "Your Everyday Hygiene Companion."
Zappy Boy (Before and After)
Additionally, we crafted a new corporate identity and comprehensive brand guidelines for Zappy, seamlessly integrating these elements into point-of-sale materials (POSM) and product packaging.
Refreshed brand guidelines
Photo Credit: Zappy Singapore Facebook
→ Brand New Social Campaign
The proposed social campaign, "GET ZAPPYFIED FOR ULTIMATE PROTECTION," seeks to position Zappy as the benchmark for superior germ elimination, establishing its products as the gold standard for hygiene in today’s new normal.
This campaign encourages consumers to adopt and sustain Zappyfied habits using the brand's diverse range of products, ensuring comprehensive protection in their daily lives—anytime, anywhere.
To support this initiative, we designed a targeted social content strategy aimed at raising awareness about the importance of personal hygiene while educating users on how to effectively incorporate Zappy’s hygiene products into various scenarios and needs.
Campaign Promotional Banner
OUTCOMES
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